Michigan Search Engine Optimization SEO Company

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion or (PPC) pay-per-click advertising.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to present the website as cleanly and clearly to ensure proper indexing by search engines.

If SEO is to work it has to be done correctly. Many companies who provide SEO as a website development service do not expend the time and effort necessary to create a successful SEO strategy, resulting many times in wasted time and money. Proper SEO starts with research. We work closely with you to understand your SEO goals and develop a measurable, result-orientated strategy for your website.

Let’s talk about the search engine optimization of your website. Contact us at 248.632.1858 or email info@designfwd.com.