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Brand Values that Differentiate
Built around one simple, powerful idea, Arbor Teas delivers the highest quality organic tea in the most sustainable and ethical way possible.
From day one, their commitment to certified organic teas, fair trade partnerships, and backyard-compostable packaging has set them apart. But what truly makes Arbor Teas stand out is the depth of their purpose, a belief that great tea can also be a force for good.
Brand Identity Rooted in Authenticity
Inspired by the relationship between the tea plant and the farmers who nurture it, the brand is designed to reflect growth, harmony, and continuous renewal. The typeface was selected for its organic curves and structural elegance, echoing the natural forms found in the branches and stems of the tea plant. At the same time, the color palette reflects the full life cycle of tea. It moves from fresh green buds to warm, earthy brewed tones. It also draws from the rich landscapes where tea grows. Ultimately, we aimed to express the experience of tea itself. That means balance, simplicity, and authenticity in every detail.
Aligning Purpose, Story, and Strategy
We helped Arbor Teas translate their purpose into a clear, authentic narrative that connects deeply with their audience. Through strategic and purposeful design, we aligned their story, visual identity, and digital presence around a unified brand strategy. The result is a brand that communicates who they are, what they stand for, and why it matters — positioning Arbor Teas as a trusted leader in the ethical marketplace.
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We’ve been working with FWD for more than 20 years, and they’ve been part of our story from the very beginning. They’re true partners who have grown alongside us helping us evolve every step of the way with thoughtful design, strategic insight, and genuine care.
Aubrey Lopatin, Owner, Arbor Teas
A Website Designed with Intention and Built for Ecommerce
The Arbor Teas website was designed to bring the brand’s purpose and principles to life through a seamless, intuitive user experience. Every aspect of design, development, and content was built on a foundation of strategic thinking — combining brand expression with performance.
SEO & CRO Strategy to Make Every Click Count
A comprehensive SEO strategy, paired with a thoughtful sitemap and intuitive navigation, creates a seamless customer journey from search to conversion. Whether visitors are devoted tea enthusiasts or casual shoppers, the site makes it easy to find and purchase the right product in just a few clicks.
Packaging Designed on Principle
Designed to clearly communicate their values while meeting the highest environmental standards, the Arbor Teas packaging system balanced aesthetics, function, and responsibility. Each package needed to accommodate a wide range of products — from finely powdered matcha to fluffy herbal blends — while providing clear steeping instructions, preparation suggestions, and compliance with certified organic labeling requirements.
Backyard Compostable Packaging
In collaboration with the Arbor Teas team, we created packaging and shipping materials that fit seamlessly into their existing operations. Using compostable materials, non-toxic inks, and plastic-free components, the system both reflected and embodied their commitment to sustainability — naturally breaking down in backyard compost within months while leaving a lasting impression of their values.
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What we love most about working with FWD is how deeply they understand our brand and our values. Every project feels authentic to who we are. They listen, ask questions, and bring creative solutions that fit seamlessly into our vision. It’s always a joy to collaborate with such a talented and thoughtful team.
Aubrey Lopatin, Owner, Arbor Teas
Designing an Inviting Experience
Interactive website pages, iconography, and photography educate customers on Arbor Teas’ commitment to sustainability, from how to store and steep their tea to composting the package at home. The experience encourages the customer to participate in the brand’s mission to enjoy exceptional tea in the most sustainable way possible.
Building Lasting Customer Relationships
Arbor Teas has built a loyal community by staying true to its values and creating meaningful experiences that resonate with its customers. Brand-aligned initiatives like Customer Portraits, Earth Day Donation Nominations, the Summer Reading Series, and Steeper Personalities deepen those connections — turning shared values into lasting relationships.
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FWD has played an essential role in helping us grow Arbor Teas from a small local business to a national brand. Their approach is always strategic and thoughtful, combining creativity with a clear understanding of what drives our business forward. Over the years, they’ve helped us refine our packaging, redesign our website, and develop marketing initiatives that have supported our growth as a sustainable, ethical tea company.
Aubrey Lopatin, Owner, Arbor Teas
Growing Sustainably
By celebrating their audience, delivering on their promises, and leading with authenticity, they’ve become a brand people genuinely love.
As a result, Arbor Teas has expanded international distribution, partnered with Founders Beer, achieved a consistent 7.5% conversion rate, increased search visibility, and sustained 20% year-over-year growth.