Branding and Rebranding in Michigan
We are a team of brand strategists providing all aspects of brand strategy and brand management to define and elevate your business.
Your brand is the blueprint that defines and energizes everything your business does.
Branding creates trust and an emotional attachment to your product or company.
In its simplest form, your brand is the promise of value provided by your company, products and services. Your brand consists of everything that delivers or expresses this value — from your marketing communications to corporate culture, behaviors and actions. To maintain a good brand reputation, the expectations and experiences people have with your brand should align with your promise of value.
If managed properly, a brand can be powerful and influential. A strong brand effectively delivers its message clearly and connects with your target audience emotionally. It motivates the buyer and maintains user loyalty by confirming your credibility.
FWD works closely with companies to define their brand in order to establish a unique competitive position in the marketplace. We help to develop deeper connections with customers by communicating your brand in the most engaging and interesting ways in a variety of mediums.
Brand is More than a Logo
Your brand is a promise of your company’s value. It consists of everything that delivers or expresses this value — from your products and services to marketing communications, your corporate culture to behaviors and actions — your brand is an experience.
- Strategic Brand Positioning
- Time-tested Proven Process
- Experienced Brand Team
- Research-based Approach
- Implementation Guidelines
- Design to Implementation
When developed and managed properly, a brand can be powerful and influential. A strong brand effectively delivers its message clearly and connects with its audience emotionally. It engages, motivates and influences by reaffirming your companies value.
As a brand partner, we work closely with you to understand the value of your brand and help define that value. We collaborate with you to ensure your brand establishes a unique competitive position in the marketplace.
Our brand development process is founded on research that provides a firm understanding of your target audience, competition and marketplace. This allows us to develop a brand strategy that creates deep connections with your target audience, establishing brand loyalty.
What can we do for your brand? Contact us at 248.632.1858 or email [email protected].