Arbor Teas is built around one simple, powerful idea — to bring people the highest quality organic tea in the most sustainable and ethical way possible.

From day one, their commitment to certified organic teas, fair trade partnerships, and backyard-compostable packaging has set them apart. But what truly makes Arbor Teas stand out is the depth of their purpose — a belief that great tea can also be a force for good.

Inspired by the relationship between the tea plant and the farmers who nurture it, the brand was designed to reflect growth, harmony, and continuous renewal. The typeface was selected for its organic curves and structural elegance, echoing the natural forms found in the branches and stems of the tea plant. The color palette draws from the full life cycle of the tea leaf — from the tender green buds on the plant to the warm, earthy tones of the brewed tea — and from the rich, fertile landscapes where it’s grown. Our goal was to let the natural experience of tea — its balance, simplicity, and authenticity — come through in every element of the brand.

We helped Arbor Teas translate their purpose into a clear, authentic narrative that connects deeply with their audience. Through strategic and purposeful design, we aligned their story, visual identity, and digital presence around a unified brand strategy. The result is a brand that communicates who they are, what they stand for, and why it matters — positioning Arbor Teas as a trusted leader in the ethical marketplace.

The Arbor Teas website was designed to bring the brand’s purpose and principles to life through a seamless, intuitive user experience. Every aspect of design, development, and content was built on a foundation of strategic thinking — combining brand expression with performance.

A comprehensive SEO strategy, paired with a thoughtful sitemap and intuitive navigation, creates a seamless customer journey from search to conversion. Whether visitors are devoted tea enthusiasts or casual shoppers, the site makes it easy to find and purchase the right product in just a few clicks.

Designed to clearly communicate their values while meeting the highest environmental standards, the Arbor Teas packaging system balanced aesthetics, function, and responsibility. Each package needed to accommodate a wide range of products — from finely powdered matcha to fluffy herbal blends — while providing clear steeping instructions, preparation suggestions, and compliance with certified organic labeling requirements.

Arbor Teas has built a loyal community by staying true to its values and creating meaningful experiences that resonate with its customers. Brand-aligned initiatives like Customer Portraits, Earth Day Donation Nominations, the Summer Reading Series, and Steeper Personalities deepen those connections — turning shared values into lasting relationships.

By celebrating their audience, delivering on their promises, and leading with authenticity, they’ve become a brand people genuinely love.

As a result, Arbor Teas has expanded international distribution, partnered with Founders Beer, achieved a consistent 7.5% conversion rate, increased search visibility, and sustained 20% year-over-year growth.