A brand is an asset that should be managed responsibly. A clearly defined set of brand guidelines allows accurate management of the brand across a wide variety of marketing communications. Brand guidelines give specifications on how to appropriately use marks, logotypes, colors and typography.
Guidelines ensure consistency in every application of the visual identity of your brand. The more consistent a brand is across the board, the more professional and credible a brand will be.
Is all of your collateral consistent in look, feel and style? Does it communicate your brand’s value? Does it reach your target audience? Let’s talk about the management of your brand. Contact us at 248.632.1858 or email firstname.lastname@example.org.